Sales Representative - Harley-Davidson
National City, CA
Full Time
Entry Level
Fit Specialist (Motorcycle Sales)
Location: National City Harley-DavidsonDepartment: Motorcycle Sales
Reports To: Sales Management Team
Live the Brand. Sell the Lifestyle. Build Your Career.
We’re not just selling motorcycles — we’re delivering freedom, passion, and purpose. As a Fit Specialist, you’ll help customers find the Harley-Davidson that fits their lifestyle, guide them through a high-impact dealership experience, and become part of a high-performing team at National City Harley-Davidson.If you’re hungry to grow, love motorcycles, and thrive in a fast-paced, team-driven environment — this opportunity is for you.
Key Responsibilities
- Greet every customer with energy and professionalism — walk-ins, phone calls, internet leads, and special event guests.- Identify customer needs through engaging conversation and strong product knowledge.
- Guide customers through motorcycle selection and presentation, helping them discover the perfect ride.
- Coordinate and lead powerful test ride experiences.
- Deliver a full dealership tour, introducing customers to key departments and staff.
- Follow up with all leads, unsold guests, and sold customers to build long-term relationships.
- Log every customer interaction into VinSolutions (CRM) — accurately and in real time.
- Maintain a strong, consistent presence on the floor.
- Represent the Harley-Davidson brand with integrity, confidence, and passion.
What Success Looks Like
- Mastery of Steps 1–5 and 8 of the Wise Riders Sales Process.- Meeting or exceeding monthly unit sales goals.
- Consistent daily activity: logged greets, sit-downs, and follow-ups.
- Strong participation in training, coaching, and development.
- A high-energy presence, hunger to grow, and commitment to the team.
Qualifications
- Retail sales experience is a plus — but we’ll train the right attitude.- Motorcycle license (or willingness to obtain one).
- Strong verbal skills and ability to connect with people.
- Thrives in a performance-based, fast-moving environment.
- Coachable, accountable, and goal-driven.
Physical & Work Environment Requirements
- Must be able to walk, stand, bend, and lift up to 25 lbs throughout the day.- Ability to balance and push an 800+ lb motorcycle (with assistance as needed).
- Work on the showroom floor with exposure to vehicle exhaust, cleaning agents, and noise.
- Maintain a professional appearance and remain engaged on the floor during all business hours.
What We Offer
- Competitive, performance-based pay plan- Medical, Dental, and Vision Insurance
- 401(k) with Company Match
- Paid Time Off (PTO) and Company Holidays
- Employee Discounts on Parts, MotorClothes®, and Motorcycles
- Voluntary Life, Disability, Critical Illness & Legal Protection
- Ongoing Training & Certification Programs
- Career Pathways into ASM, Finance, and Sales Management
- A high-energy, mission-driven culture where your work matters
Ready to Join the Ride?
Apply now and take the first step toward a career that fuels your passion and rewards your hustle. Join the team at National City Harley-Davidson — and start building your legacy.Apply for this position
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